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AfricaMoney | August 18, 2017

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Africa: Internet traffic to rise by 38% compound annual growth rate 2013-2018

Africa: Internet traffic to rise by 38% compound annual growth rate 2013-2018

The latest Cisco Visual Networking Index report 2013 to 2018 notes that IP traffic is growing fastest in the Middle East and Africa region, followed by Asia Pacific (Image: Meddane)

Internet Protocol (IP) traffic is growing fastest in the Middle East and Africa region, followed by Asia Pacific, with a CAGR of 38% and 21% respectively, according to a report by Cisco Systems.

Between 2013 and 2018, the global consumer web, email and data traffic will grow at a CAGR of 35% in Middle East and Africa, adds the latest Cisco Visual Networking Index report 2013 to 2018.

The worldwide leader in networking also noted in its report that over the 5-year period, the growth rate for Internet access is expected to hit 15.1% in Sub-Saharan Africa and the Middle East.

Besides, business IP traffic will grow at a CAGR of 23% in the Middle East and Africa, a faster pace than the global average of 18%, spurred on by increased adoption of advanced videos in enterprise communications.

Globally, Cisco noted that Internet Protocol (IP) traffic has increased more than five-fold in the past five years and will continue to increase by at least three-fold over the next five years.

In its report entitled ‘The Zettabyte era’, the networking leader noted that global IP traffic is expected to reach 1.1 zettabytes per year in 2016, and by 2018, global IP traffic will reach 1.6 zettabytes per year.

In 2013, the internet traffic during peak hours increased by 32% compared with the average traffic growth of 25%, and between 2013 and 2018, it is anticipated to increase 3.4-fold while average Internet traffic will increase 2.8-fold.

Also, showing the increasing reach of portable devices such as mobiles and tablets, the report outlined that only 33% of total IP traffic in 2013 originated with non-PC devices, but by 2018 the non-PC share of total IP traffic will grow to 57%.

Also, compared to 2013 when wired devices accounted for the majority of IP traffic at 56%, they will account for less than half (around 46%) of IP traffic by 2016 while wi-fi and mobile devices will account for 54% of IP traffic.

On the other hand, global Internet traffic will reach 14 gigabytes (GB) per capita, equivalent to 64 times the volume of the entire global internet in 2005.

Additionally, the number of devices connected to IP networks will double, as there will be three networked devices per capita by 2018. Thus, the IP traffic per capita will hit 17GB per capita by 2018, from 7GB per capita in 2013.

Also, the global IP video traffic will reach a dominant 79% of all IP traffic by 2018, compared to an already robust 66% in 2013.

Touching upon the impact of technology on the FIFA World Cup 2014, the report informed that a whopping 10 million people viewed games and highlights via the Internet.

Dare Ogunlade, General Manager, English West Africa at Cisco, revealed that video streaming and IP broadcast of the World Cup are anticipated to produce 4.3 exabytes of Internet traffic, which is equivalent to three times the volume of monthly traffic.

“In addition, Internet traffic generated by the 60,000 people in a stadium and travelling to games is forecast to surpass the average busy-hour traffic from all 94 million smartphones in Brazil,” he stated.

The Cisco VNI report noted that IP traffic will grow at a CAGR of 21% from 2013 to 2018 and that mobile data traffic will grow 14-fold for the corresponding period.

There will be 2.0 billion networked devices in 2018, up from 1.3 billion in 2013, concluded the report.

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