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AfricaMoney | October 19, 2017

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Beachcomber Hotels to tap deeper into Indian tourists

Beachcomber Hotels to tap deeper into Indian tourists

After promoting its properties among independent travelers, honeymooning couples and conference conveners, the Mauritius-based Beachcombers Hotels is also eying golf enthusiasts from the country. (Image: Beachcomber Hotels)

With Mauritius increasing looking at Asian footfalls to counter lack of European visitors, this has in turn translated into the island nation’s luxury resorts drilling deeper and deeper into the subcontinent’s tourist base.

Recently, the island’s hospitality major, Beachcomber Hotels, is looking at tapping the booming destination wedding segment in India. After promoting its properties among independent travelers, honeymooning couples and conference conveners, the reputed hotel chain is also eying golf enthusiasts from the country.

Accordingly, Beachcomber has tied up with the Mauritius Tourism Promotion Authority (MTPA) and Air Mauritius to conduct a three-city event – covering Bengaluru on November 12, Delhi on November 13 and Mumbai on November 14 – to launch their wedding brochure. Four properties – Shandrani Resort & Spa, Le Victoria, Paradis Hotel & Golf Club and Trou aux Biches Resort & Spa – will feature prominently in the tourism circuit.

With eight properties in Mauritius and one in Seychelles, Beachcomber Hotels is a star studded resorts chain with hotels starting at four-stars and moving up the paradigm. In India, Beachcomber uses Iris Reps as their marketing representative.

Alefiya Singh, director, Iris Reps, noted that the evening event would comprise a presentation on the four properties. Wedding planners, selected travel representatives and event management companies would participate in the event. The four properties showcased in the brochure offer different categories of accommodation ranging from four-star to five-star deluxe, he noted.

Besides, as the island nation serves up some of the best golf courses with stunning sea views to boot, Singh added that Beachcomber is also looking at attracting golfers and hosting golf events at the Dinarobin Hotel Golf & Spa and Paradis Hotel & Golf Club. Both offer 18-hole golf course and plush accommodation facilities, he noted.

He highlighted that the Beachcomber Hotels is a well-known brand in Europe and Mauritius but is still to go big in the Indian market. Accordingly, they are working closely with the Indian travel trade to create awareness about the brand, its impeccable services and hospitality, he stated.

According to Singh, Mumbai, Delhi and Ahmedabad are three key cities and target markets, besides which Bengaluru was also giving a warm reception to the hotel chain. He concluded that their focus was currently on strengthening their brand awareness and presence in these four cities along with developing greater relationship with the travel trade.

Source: Travel Biz Monitor

Company Profile

New Mauritius Hotels Ltd

New Mauritius Hotels Ltd, the holding company of Beachcombers Hotels, is an industry pioneer in the hospitality space in Mauritius and is one of the oldest and largest resort chains on the island nation. The hospitality major has eight properties (4 to 5 star) in Mauritius and one (5 star) in Seychelles.

Besides, the company, one of the largest companies listed in Mauritius by market capitalization, is also planning to venture outside the Indian Ocean tourism space with an upcoming property in Morocco. Styled the Domaine Royal Palm, the property will be at located at Marrakech, which is the fourth largest city in the North African nation.

In the financial year ended 30 Sept 2012, NMH hotels saw 9% more guest arrivals compared to 2011 while revenues increased by 6.4% to Rs 8,110 million. Also, the higher revenue realization powered higher operating profits of Rs 1,221m, a 14% increase over the year-ago period.

Source: Company Website

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