Cim brings cheer to vulnerable Mauritian children through book distribution
Cim, under its CSR activities, has organised a book donation ceremony for two NGOs in Mauritius with the aim of promoting the habit of reading in the younger generation, together with paying tribute to the World Book and Copyright Day.(Image: Company)
A book donation ceremony was undertaken by Cim Group to NGOs (Non-Governmental Organizations) to boost the interest of youngsters in reading and encourage employees to undertake diverse community projects.
More than 400 books were distributed to children aged 6 to 11 years, hailing from the Children Foundation of Vacoas and from SOS Poverty of Vallée-Pitot, on Tuesday, June 9th and Thursday, June 11th, 2015, respectively, with the initiative aimed at marking the World Book and Copyright Day.
The CSR program of the group straddles education and literary programs, sustainable development and commitment to employees. Accordingly, the book donation ceremony aims to help develop the reading habit in vulnerable children.
CIM Group employees were mobilised and collected more than 400 new and second hand books to give to these children. They were given the option of choosing between tales, Disney books, dictionaries, novels of adventure or suspense, among others.
Besides encouraging the youngsters to read, this initiative of the Group also has for its objective sensitising employees and encouraging them to make an additional commitment towards CSR activities.
“Through this initiative, we wanted to show to the children that this activity can contribute to their own development. Further, to ensure that these two days are a success, we appealed to the generosity of our employees. This first edition was a real success for the group and managed to put a smile on the face of these children,” underlined Melinda Soorajee, Corporate Manager of Communication and CSR at Cim Group.
The initiative of the Group brought both organisations together in agreeing that it is a commendable approach in favour of the children.
The President of SOS Poverty, Pitot Dauhoo, declared: “It is a pleasant surprise for vulnerable children who receive books only rarely. It will encourage them to read and improve their vocabulary. Education is an essential element of child development on which we put lot of emphasis at SOS Poverty.”
Finally, Prakash Prayag, Manager of Children Foundation, highlighted: “The Cim Group has carried out fantastic work. The staff and the children were very happy as we do not get such opportunities every day.”