Enterprise Mauritius: Three-Year Strategic Plan to enhance exports of Mauritian products
January 28, 2013- Enterprise Mauritius (EM) has recently worked out a new three-year strategic plan (2013 -2015), to sustain the growth in the exports of local products. The plan is anchored on the following key dimensions: consolidation of market share in the traditional markets; diversification of export markets; diversification of product ranges; enterprise development with emphasis on capacity building for export readiness; creating more value-added products; promoting the brand equity of Mauritius as a ‘Sourcing Destination’; and making EM a more efficient and effective trade promotion organisation. For 2013, EM has planned 46 prospective events to achieve the above strategic objectives. The events include for the first part of the year “Zoom by Fatex” to be held in Paris, France from 12th-14th February 2013, “Sourcing at Magic” to be held in Las Vegas, USA from 18 – 21 February 2013, and “Source Africa” to be held at Cape Town, South Africa from 9 – 12 April 2013
The year 2012 started off with a low start with exports in January and February declining by 4% and 9% respectively compared to its corresponding months in 2011. However, exports have since picked up and as at November 2012, exports of Export Oriented Enterprises (E.O.Es) recorded a 7% growth compared to the previous year.
Total E.O.Es export for the period January to November 2012 were Rs 42,017 m compared to Rs 39,172 m in 2011 (January to November). Two important influences shaping the new export scenario has been observed. First, South Africa has emerged as the third largest export destination after the UK and France and ahead of the USA. Secondly, the share of non-traditional market has increased to 46% and that of our traditional market has fallen from 57% to 54% for the period January to November 2012.
The export diversification drive is further strengthened with the emergence of seafood products recording a 33% growth to reach Rs 9,828 m for the period January to November 2012 compared to Rs 7,387m for the corresponding period in 2011. Similarly exports of jewellery, optical goods and clocks & watches have also recorded substantial growth. Textile and clothing remains the main driver generating earnings of Rs 23,550 m for the period January to November 2012 compared to Rs 22,334 for the period January to November 2011. While exports of yarn and fabrics recorded a contraction of 19.2%, that of clothing grew by 3.5%.
In 2012, EM successfully completed 34 out of 36 planned promotional activities. One project was cancelled due to lack of interest from our stakeholders, while the other one has been postponed for the next year. The highlight of the year, according to EM, was the organisation of the MAITEX 2012 which brought in 511 foreign potential buyers to Mauritius and the Light Engineering Forum in which 29 foreign potential investors participated. In total EM received the visits of 752 potential buyers in 2012 on prospection missions to source their requirements from Mauritius.
Image Source: www.business.mega.mu
Source: Government of Mauritius