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AfricaMoney | August 21, 2017

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Enterprise Mauritius leads delegation to South Africa for SAITEX 2014

Enterprise Mauritius leads delegation to South Africa for SAITEX 2014

For companies participating in this exhibition from June 22 to 24, 2014, it will be an opportunity to meet foreign delegates, establish business relationships, interact with potential clients and explore both the international and domestic markets. (Image: MM Clients)

The Southern African International Trade Exhibition 2014 (SAITEX) taking place in the Gallagher Convention Centre at Johannesburg will welcome from June 22 to 24, 2014 a delegation of 36 participants from Mauritius under Enterprise Mauritius.

The presence of Mauritius during the 21st edition of the SAITEX will be an opportunity for the island economy to improve its visibility on the South African market, in line with the export diversification strategy.

For companies participating in this exhibition, it will be an opportunity to meet foreign delegates, establish business relationships, interact with potential clients and explore both the international and domestic markets.

Furthermore, industry and key players will also participate in this multi-sectoral show and will hold discussions on the current landscape of the retail industry.

Finally, this exhibition will be an ideal platform for Mauritian attendees to showcase their latest products and services and to interact with the industry leaders.

As many as 36 companies have confirmed their present for this three-day event, counting among their ranks AG Motors Components, Atelier Frere Andre Ltee, Atlantic Models Ltd, Bacotex Ltd, Boatian Furniture, Elixir Herbals Ltd, Fairy Textile Ltd, Ganga Textile Ltd, GNP Wear Co Ltd, Shafa Furntiture Ltd, Soap and Allied Industries, Tex Avenue Ltd, and many others.

This is the second time that Enterprise Mauritius is giving local entrepreneurs the opportunity to exhibit their product and services in South Africa’s premier exhibition, SAITEX.

In 2013, 712 companies from 40 countries exhibited their products and services and offered joint venture opportunities and turnkey solutions, which received a warm welcome from the towering 16,847 visitors who attended from 50 countries.

The Southern African International Trade Exhibition (SAITEX) is described as Africa’s largest ‘business opportunities’ showcase.

It has for 21 years provided a successful platform to international companies wanting to enter the increasing lucrative African market and for African businessmen looking to establish viable businesses targeting the disposable incomes of Africa’s rapidly expanding middle class population.

The exhibition offers a great platform to Mauritius, which is already ranked as South Africa’s second-largest supplier of exported textile products after the European Union.

Latest figures reveal that the value of the Indian Ocean island’s exports to South Africa have increased from Rs 3.5 billion ($112.2 million) in 2010 to Rs 4.6 billion ($ 147 million) in 2011 and Rs 6.2 billion ($ 198.8 million) in 2012. Just in the span of one year, local textile units have increased their total exports to South Africa to the tune of Rs 1.6 billion, notes Enterprise Mauritius.

However, the growth rate for South African economy is predicted to be just 2.9% for 2014, even though the International Monetary Fund (IMF) expects that growth will be higher than that recorded in 2013. According to the IMF, SA economic growth has slowed largely due to tense industrial relations, anemic private investment, and weaker consumption growth, the latter affected by slowing disposable income growth and weakening consumer confidence.

Also, the South Africa currency is currently falling due to massive disinvestment on the JSE stock exchange, translating into an increase in the cost of imported goods. Further, consumer confidence level is at an all-time low and this is sure to affect imports of goods into South Africa.

The upside for Mauritius is its duty free tariff classification and its proximity to South Africa compared to its competitors. Mauritius has positioned its exports to South Africa on branded and high-end manufacturing goods.

Finally, the onus will lie on Mauritian companies doing business in South Africa to maintain prices during 2014 to remain competitive. Mauritian manufacturers have shown a lot of resilience in the past when faced with weakening economies and are known for their dynamism in taking quick business decisions.

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