12th December 2012: Inculcating financial literacy in youths through the Lagos Monopoly game will give them a head start in the quest for a fulfilled future and facilitate the emergence astute managers of Nigeria’s economy in future, Mrs. Folake Ani-Mumuney, Head, Marketing and Corporate Communications, First Bank of Nigeria Limited has said. Speaking at the formal launch of the City of Lagos Edition of the Monopoly Board Game, Ani-Mumuney said the Bank believes in the project as a vital platform for instilling financial literacy and personal finance discipline in youths. “FirstBank supports the Lagos Monopoly project which Lagos State Government has adopted as a tool to teach financial literacy to students in all public secondary schools. We believe that it presents a huge platform for exposing our youths to the rudiments of financial education thereby laying a sound foundation for economic prosperity in Nigeria,” she said.
She said the Bank was happy to work with Bestman Games on the initiative that also promises to be a powerful tool for promoting family values and enhancing the nation’s cultural heritage as youths can relate to the familiar streets, neighbourhoods and leading brands captured on the board game.
As Lead Partner with Bestman Games, purveyors of the first ever customized African Monopoly game, the City of Lagos edition. FirstBank has demonstrated its belief in the cultural importance of the iconic city of Lagos with the pride of place it has assumed on the board and the broad support it has provided for the project. With its belief in the enduring and ever increasing value of prime real estate, FirstBank is appropriately positioned on the iconic Mayfair property square, a parallel to FirstBank’s strong and enduring position in Nigeria’s banking industry as Nigeria’s leading bank of first choice. Also, Firstbank’s visibility on the Board’s four sides is also a salute to the ubiquitous nature of FirstBank which today has the widest network of branches across Nigeria thus demonstrating its readiness to bring its robust financial services to its customers at every turn. Apart from main branches, FirstBank also has Quick Service Points where customers are able to perform transactions very quickly and efficiently.
FirstBank’s strong leaning towards financial inclusion is also reflected on the board. Its Firstmonie product is designed to empower all classes of Nigerians while also building capacity in them. The product which features prominently on the Board as well enables Nigerians to perform banking transactions as well as make payments and send money to any one of their choice without they or the receiver having bank accounts.
“That this launch makes Lagos the first African city to have a special edition of the world’s most famous board game of Monopoly is a feat that aligns with our pedigree of being ‘first’ in various respects in Nigeria’s financial services sector. We are equally excited to be at the forefront of encouraging and enhancing the very traditional values of family bonding, team spirit and cultural education that will be achieved whenever the game is played between parents and their children, between siblings and between friends,” she added.
Ani-Mumuney explained that FirstBank was pleased that Lagos State also plans to institute inter-school Monopoly competitions as this will engender robust interactions amongst youths on money matters and expose them to the ideals of banking and the services FirstBank can provide.
“This is particularly of interest to us as FirstBank has a bouquet of products specially designed to promote financial management in youths. We are looking forward to the opportunity of joining the youths in these competitions and teaching them the FirstBank way of effective financial management,” she asserted.
First Bank of Nigeria Plc (FirstBank) is Nigeria’s leading financial services institution by total assets and gross earnings. With more than 5 million customers, FirstBank has over 620 branches and five (5) subsidiary companies providing a comprehensive range of financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, and Banque International de Credit (B.I.C) in the Republic of Congo, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi. FirstBank is recipient of several recent awards including the “Best Banking Group in Nigeria” by World Finance Banking Awards, “Best Financial Reporting Company” by Africa Investor, “Most Innovative Bank in Africa” by African Banker Awards, and was recently named Nigeria’s number one banking brand by Brand Finance Top 500 Banking Brands 2012.
Source: The First bank of Nigeria
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