Global connector of people & places Emirates revamps its relationship with Mauritius
Dubai-based global aviation major Emirates, which boasts a fleet of more than 230 aircraft and flies to more than 140 destinations across 6 continents, has enhanced its efforts to increase the visibility of select African destinations though an agreement aimed at joint marketing activities with Mauritius, South Africa and Seychelles. (Image: Company)
Emirates, a global connector of people and places, renewed its individual global marketing agreements with the Tourism Boards of Mauritius, South Africa and Seychelles to boost inbound tourism in these countries through its growing international network.
An extended Memorandum of Understanding (MoU) was signed on the 4th May 2015 by Orhan Abbas, Emirates’ Senior Vice President, Commercial Operations, Latin America, Central and Southern Africa and Dr. Karl Mootoosamy, Director, Mauritius Tourism Promotion Authority, (MTPA) at the Arabian Travel Market (ATM).
Under the extended Memorandum of Agreements (MOAs), Emirates, together with the Tourism Boards of Mauritius, South Africa and Seychelles, will put into effect a range of joint marketing activities focusing on promoting these three destinations in various regions.
“Our relationship with Mauritius spans over more than a decade and has proved extremely successful. The fact that we operate a double-daily A380 service to the paradise island demonstrates what we have achieved together. The vision and support of the Ministry of Tourism and the MTPA have been instrumental in the formidable success of this partnership,” said Orhan Abbas,at the signing ceremony.
“I’m confident that our partnership with the Tourism Boards of South Africa, Seychelles and Mauritius will attract global travellers to these destinations to enjoy and discover the many and varied attractions that each gateway has to offer,” he stressed.
As for Dr. Karl Mootoosamy, he highlighted, “We are very pleased to renew our partnership with Emirates, which is a key player in our diversification strategy, and receiving the support of a renowned global player in this endeavour is very important to us. We have every reason to believe that this partnership will continue to be fruitful to both parties.”
Emirates, with its hub in Dubai, has a fleet of more than 230 aircraft and flies to more than 140 destinations across 6 continents. In South Africa, the airline flies 4 times daily to Johannesburg, twice daily to Cape Town and once daily to Durban. For the island destinations, it flies double-daily flights to Seychelles and twice daily to Mauritius.
Under the agreement, Emirates will enhance its efforts to increase the visibility of the destination with its agents and customers. The airline will also support the Mauritius Tourism Promotion Authority in various events aimed at displaying the attractions of the island.
Emirates started operations to Mauritius in September 2002 with three weekly flights. The daily A380 service was launched in December 2013 while the double-daily service was introduced in October 2014, following a strong demand for Emirates’ flagship aircraft on this route. The A380s operating to Mauritius have a capacity of 517 passengers including 14 luxurious First Class Private Suites, 76 lie-flat beds in Business Class and 427 spacious seats in Economy Class.
Emirates is renowned for pioneering market trends. Personal entertainment systems in all seats, as well as private first-class suites, are among its many notable firsts.
In 2013, Mauritius inaugurated its state-of-the-art passenger terminal at Sir Seewoosagur Ramgoolam International Airport, doubling the hub’s capacity to 4.5 million passengers a year.