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AfricaMoney | July 25, 2017

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Hilton launches Huanying brand to give Chinese visitors a personalised stay

Hilton launches Huanying brand to give Chinese visitors a personalised stay

Hilton Hotels & Resorts announced the global launch of Hilton Huanying to faciliate a tailored experience for Chinese travelers, thus enabling more than a million Chinese travelers to explore new destinations with an unrivalled comfort level.

Hilton Hotels & Resorts announced the global launch of Hilton Huanying, facilitating a tailored experience for Chinese travelers.

Hilton Huanying takes its name from the Chinese word for “Welcome,” and provides travelers with a personalised experience for their stay in over 110 properties of Hilton worldwide.

The properties encompass many destinations popular among Chinese visitors, including customers in participating hotels under brands Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and DoubleTree by Hilton. These cover more than 30 countries and 65 cities that are popular among Chinese travelers, including Tokyo, Seoul, London, Paris, New York and San Francisco.

“Every experience we share with our guests begins with a warm welcome. Hilton Huanying is an extension of our brand promise to ensure that every guest feels cared for, valued and respected,” said Dave Horton, global head, Hilton Hotels & Resorts.

“As the world prepares to welcome the growing number of Chinese travelers, we continue to lead and give guests compelling reasons to choose Hilton.”

“Huanying is an essential part of Hilton’s hospitality promise, welcoming Chinese travelers with a level of customised service and personalized stay that they look forward to,” declares Rob Palleschi, Global Head, Hilton Worldwide.

“Since its introduction in 2011 in 51 properties across 13 countries, Huanying has enabled more than a million Chinese travelers to explore new destinations with an unrivalled comfort level. We are very proud of this brand and its benefits are clearly visible. Chinese travelers who stay in the  Huanying properties express a higher level of satisfaction with our hospitality services.”

The number of Chinese travelers is expected to grow globally with an unprecedented rhythm before 2020, crossing from 100 million to 200 million, and Hilton is responding to this robust growth by strengthening its Huanying program. Thanks to its research, Hilton has discovered that Chinese customers who stayed in the participating properties expressed a substantial increase in term of satisfaction across sectors including service and accommodation. Meanwhile, a third survey noted that Hilton is the hotel brand preferred by Chinese travelers.

“Propelled by our thorough knowledge of China, where we have operated hotels for over 25 years, and thanks to our position as a global hospitality company with more than 4,300 hotels in 94 countries, we possess an advantage in terms of being able to better meet the expectations of Chinese travelers,” declared Martin Rinck, president, Asia Pacific, Hilton Worldwide.

“With the help of this data, we gained a thorough understanding of the places which Chinese travelers want to visit and what they look for when they live in a hotel. This knowledge was used as the basis to offer them a service which best meets the expectations of our Chinese customers, through the launch of Hilton Huanying.”

To continue to serve best the needs of Chinese travelers, the Huanying brand  was extended to include additional destinations, traditional breakfast options and translation services 24/7 for customers speaking Mandarin.

At the Hilton Mauritius Resort and Spa, the personnel department includes people speaking Mandarin. Jasmine tea bags are placed at the disposal of Chinese customers in their hotel rooms, and for breakfast there is a Chinese station which includes, in particular, fried rice, a selection of dim sums, soya milk and boiled eggs. The Fact Sheet of the hotel is also available in Mandarin, newspapers are also provided in the language and television channels are available in Mandarin too.

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