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AfricaMoney | August 23, 2017

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How to build brands in emerging markets?

Mc Kinsey & Company, a leader in global management consulting firm, in a recent report, stated that “Companies that harness word-of-mouth effects, emphasize in-store execution, and get their brands onto shoppers’ short lists for initial consideration are more likely to capture the loyalty of emerging-market consumers.”

Source: Mc Kinsey Quarterly

Click on the following link to read more:

http://www.mckinseyquarterly.com/Building_brands_in_emerging_markets_3016

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