IBL and Winner’s awarded Rs 700000 vouchers to some 50 NGOs
In association with BrandActiv, IBL Foundation also seized the opportunity of this event to hand a hundred BIC pens to each of these NGOs in the context of the campaign ‘Buy me and BIC® Will donate a pen’. (Image: Company)
Mauritius’ largest business group, Ireland Blyth Limited (IBL) and IBL Foundation, together with the island’s leading supermarkets Winner’s awarded vouchers totalling Rs 700,000 to 54 non-governmental organisations (NGOs) on December 18, 2014.
The aim behind this reward was to maintain the support expected by NGOs resulting from this annual solidarity fund-raising.
IBL Foundation announced that the traditional gathering solidarity ‘We + You together for those who are hungry,’ organised in recent years in all Winner’s supermarkets on the island,was not held because of general elections.
In association with BrandActiv, IBL Foundation also seized the opportunity of this event to hand a hundred BIC pens to each of these NGOs in the context of the campaign ‘Buy me and BIC® Will donate a pen’.
Nicolas Maigrot, Chief Executive Officer of IBL, praised the work done by NGOs and reiterated the commitment of the Group, through IBL Foundation, in the fight against poverty.
“At IBL, we have always paid very close attention to our responsibility as an agent of community and social development. It is our duty to actively participate in the positive development of our company, and we recognize the essential contribution of NGOs, which are an essential link in this chain of solidarity,” he stated.
Nicolas Maigrot added that without the NGOs, it would have been difficult for their commitment to become a reality. With these vouchers, IBL has helped NGOs at this end of year period in their support for families and poor children despite the cancellation of the annual solidarity fund raising ‘We + You together for those who are hungry’.
Winner’s has always been there for organizing the solidarity fund raising ‘We + You together for those who are hungry’ by mobilizing its teams in all supermarkets of the island and by making a large donation.
Nicolas Merven, Chief Operating Officer at IBL Retail, mentioned that when the decision for cancelling the fund-raising was taken, they still found it essential to maintain their donation.
“Our proximity with the various regions of the island and the numerous requests for support that we receive reflect a reality that deeply affects us, one of the many families who do not have enough to eat,” he added.
He went on by saying that they must continue to support NGOs that serve meals to children across the island and he thanked them for their social commitment.
Hubert Gaspard, Chairman of IBL Foundation and Chief HR & Communication IBL added “the decision of not organizing this year our traditional collection solidarity in all Winner’s supermarkets with our team of volunteers, has been difficult to take, given the number of children who are fed and receive educational materials through this help.
The 54 NGOs benefitting this IBL initiative work for the well- being of children. Will Fly, having five years of existence, gives support to some hundreds children in disadvantaged regions of Black River attending mostly the ZEP school in the area, was among the NGOs attending the presentation of vouchers.
The result is up to the hopes of NGOs: the success rate of the Certificate of Primary Education (CPE) exams has more than doubled in five years from 27% to 75%.
Georges Charles Foundation and Mauritius Mental Health Association, which both care for children with mental disabilities, are also on the list of beneficiaries attending the presentation of vouchers.
Georges Charles Foundation deals with some 80 children while the Mauritius Mental Health Association cares for more than one hundred children.
Consequently, these children can aspire for a normal life through various therapies and it is also a relief for parents because very few centres can accommodate those disabled children.