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AfricaMoney | March 4, 2017

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IBL subsidiary BrandActiv brings stars’ make-up within reach of Mauritians

IBL subsidiary BrandActiv brings stars’ make-up within reach of Mauritians

IBL subsidiary BrandActiv is now offering Mauritians the professional make-up range used by stars, courtesy LOréal Paris, so that women in the island economy who are following the latest international trends in the cosmetics market can nowmeet their needs locally. (Image:Company )

IBL’s commercial and distribution arm BrandActiv is now offering a slew of professional make-up products to Mauritians in its capacity as the distributor of L’Oréal Paris in Mauritius.

The “L’Oréal Paris Makeup Designer” make-up range was officially launched on Friday, 22 May 2015 at Mado Parfums in Trianon Shopping Park.The professional range of cosmetics is currently being distributed in seven stores of Mado Parfums across the island.

Jean Michel Rouillard, General Manager of BrandActiv, expressed his happiness on placing the “L’Oréal Paris Makeup Designer”collection at the disposal of Mauritians.

“For several years, BrandActiv has worked hardto offer some of the best brands globally on the island, among which Paris L’Oréal features prominently.Today, this brand hasnotchedgreat success at the global level and comes on the topin terms of affordable luxury.”

“We cannot ignore the fact that, today, female consumers in Mauritius are exposed to world trends. They are very discerning when it comes to the purchase of cosmetic products. That is why we are offering the range of“L’Oréal Paris Makeup Designer”products to our customersthroughseven Mado Parfums outlets across the island,”noted Christine Ternel, Skin Care *Make Up Specialist from BrandActiv.

“L’Oréal Paris Products enjoy a great market positioningthanks tothe organisation’s international reputation. The brand has always invested in innovation and its mascaras are the ultimate proof of the brand’s rich offerings. I adore L’Oréal mascaras! These maximise the volume of my lashes to enrich my look,”exclaims Melanie Anthony, a guests who had the privilege of testing the make-up with the assistance of professional make-up artist Hans Telvave.

“I really liked the work of the make-up artists at the event.It was simply done but added real value to my looks,”she adds.

In conclusion, by providing such quality productsin the Mauritian market, BrandActive is sure toadd further sheento its reputation in the island economy.

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