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AfricaMoney | August 23, 2017

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‘Made in Dodoland’ to promote local products of Mauritius

‘Made in Dodoland’ to promote local products of Mauritius

‘Made in Dodoland’ is used on the packaging of products manufactured locally by enterprises Deramann Group. (Image: Food Insights)

Mauritius knew another local product label, ‘Made in Dodoland,’ which aims at promoting and highlighting the local industry to consumers even it is less known than the label of ‘Made in Moris,’ according to local newspaper Defi Media.

Created by the Deramann Group, ‘Made in Dodoland’ is a project of an industrial group while ‘Made in Moris’ is an initiative of the Association of Mauritian Manufacturers (AMM).

‘Made in Dodoland’ is used on the packaging of products manufactured locally by enterprises Deramann Group.

These include toilet paper, paper towels and tissue papers of the Kleenex, Scottex and Carlton brands, among others, as well as beauty products of the Kamill brand.

“The objective of proposing the ‘Made in Dodoland’ label is to promote local manufacturing. We are proud to reconcile the industry with Mauritius. We would particularly highlight local jobs and claim our choice to face the obstacles that stand in the local industry,” Aymeric Dookun, Chief Marketing Officer of the Deramann Group, mentioned.

He added that for now, Deramann Group enterprises are the only one to affix this label on their products, and they are open to other Mauritian industries if they share the same values ​​as theirs.

On the other hand, the AMM has the media label ‘Made in Moris,’ which does not adhere to the Deramann Group; hence there is no competition between the two labels.

“We did not want to compete with the ‘Made in Moris’ label In fact, we had already planned to start our own label when we heard about the one of AMM. We have decided to continue our project because we liked our concept,” Aymeric Dookun noted.

According to the local newspaper, the Chief Marketing Officer explained that the ‘Made in Dodoland’ label helps to attract sensitive consumers to buy local products and that the impact on sales should be felt in the long term.

Source: Defi Media 

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