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AfricaMoney | August 21, 2017

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Magna Carta Mauritius to launch project on International Poverty Eradication Day

Magna Carta Mauritius to launch project on International Poverty Eradication Day

Magna Carta staff will take to the streets on October 17 to meet citizens and explain the importance of this day and how they can help with the #notopoverty project. (Image: Company)

In order to provide local support to an international cause, the Mauritian arm of Pan African public relations agency, Magna Carta Reputation Management Consultants Mauritius, will initiate the #notopoverty project on October 17, which also marks the occasion of the International Day for the Eradication of Poverty.

The project aims to sensitize Mauritians to the global scourge of poverty. The employees of Magna Carta Reputation Management Consultants Mauritius will take to the streets to meet citizens and explain the importance of this day and how they can help with this project.

Sylvia Papie, Operations Manager, describes the steps one needs to take to participate in the project.

“We’ll meet people, explain the project to them and encourage them to participate. We have with us a #notopoverty display and we will take a picture with this poster. By doing so, the participant pays a virtual Rs10 into our donations pool.”

“The participant will then need to upload the picture taken on their Facebook profile with hashtags #notopoverty #magnacarta. This is essential to measure the impact of the campaign and identify relevant photos. A special album will be created on the page of Magna Carta https: // www.facebook.com/magnacartamauritius where all the pictures will be posted as participants and where they can ‘share’ their pictures to spread the message during the 17th itself or over the weekend,” she added.

“At the end of the campaign, all the money raised will be used to buy food, drink and clothing for the homeless or the poor. The campaign will last only one day, but awareness campaigns will continue over the weekend,” she concluded.

For his part, Stephane Lamvohee, Head of Project, Magna Carta Reputation Management Consultants Mauritius, adds: “The #notopoverty project is primarily an awareness campaign, a symbolic campaign to show solidarity on the part of all Mauritians, across all ethnicities and generations. This is also an opportunity to communicate our values ​​to our customers and demonstrate that through our communication channels, we can get messages across through modern means including using social networks and hashtags. Also, this is in a sense the theme of the day: Leave no one behind: think, decide and act together against extreme poverty.”

He added that the event will also witness the participation of some famed Mauritian personalities, who are also lending support to the noble cause.

“The personalities will take a picture and leave a personal message associated with this event. Their photos and messages will then be published on our Facebook page so we have their support to go on as well. We rely on you to make this project a success,” concluded Stephane Lamvohee.

For those who want to participate, the #notopoverty design will be posted on October 17 on the Facebook page of Magna Carta Reputation Management Consultants Mauritius and they can ‘share’ or print it out and take a picture, upload on their personal page and share on the agency timeline.

About Magna Carta:

Founded in 1994, Magna Carta has fast become one of the most respected agencies in the field of reputation management of companies and individuals across Africa.

Having its operations across South Africa in Johannesburg, Cape Town and Durban, Magna Carta was named the official and exclusive partner of the giant public relations agency, Ketchum Inc in 2005.

Since 2006, Magna Carta has pursued a strategy to expand its operations on the African continent and operates in 16 different countries as on date, including Mauritius since September. On the island, the agency operates as Magna Carta Reputation Management Consultants Mauritius, through local firm The Marketing Specialist that has been around for over two years now.

As a respected and renowned agency across Africa, Magna Carta has been the recipient of more than 30 ‘awards’ including: FinWeek AdreView PR agency of the Year from 2006-2009 and Paul Holmes African Consultancy of the Year in 2013.

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