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AfricaMoney | August 20, 2017

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Mauritians join hands to make Magna Carta’s #notopoverty campaign a success

Mauritians join hands to make Magna Carta’s #notopoverty campaign a success

The #notopoverty project saw Magna Carta employees take to the streets to meet Mauritians, get them to take a picture with a #notopoverty poster and share it on Facebook. (Image: Company)

Magna Carta, a renowned reputation management agency with presence across Africa, recently spearheaded a social media campaign called #notopoverty, which aimed to sensitize Mauritians on the scourge of poverty in Mauritius and also to talk about the International Day for the eradication of Poverty, celebrated globally on October 17, 2014.

Founded in 1994, Magna Carta has fast become one of the most important and respected agencies in the field of reputation management of companies and individuals in Africa, and is present in Mauritius since September 2014.

The #notopoverty project saw Magna Carta employees take to the streets to meet Mauritians, get them to take a picture with a #notopoverty poster and share it on Facebook.

For everyone who participated in the project, the agency transferred Rs10 to the cause of fighting poverty. With the total amount collected the agency shall buy food, drink, and clothes for the homeless and the needy.

“Mauritians were indeed very receptive to the message. It was a campaign whose message echoed with the young and old alike. We met people in the streets, in business organizations, universities, shopping centers and others, in order to convey a message: say ‘No to Poverty’, and that together, we can help, “says Sylvia Papie, Operations Manager at the agency.

“Our goal has been met! We were able to get across our message to the people. What’s more, some personalities and companies involved in the project also left their messages for the cause. We had the support of Mauritius certainly, but what is even more amazing is that the message has spread across the oceans!” said Stephane Lamvohee, Project Head at Magna Carta.

“Indeed, we had participants from the African continent, and even Europe, as well as Asia. Our agencies in Africa have also participated in the challenge and passed the message to the media in their countries and have used Twitter as a means of communication. We also found some photos and videos for the #notopoverty project on Instagram!” he added.

The project and the message have left their impact in more ways than one; especially on companies that wanted to go beyond simple participation and have made lasting contributions.

Indeed, major Mauritian conglomerate, the Food & Allied Group, has made a pledge in terms of dairy products while others have been showing their concern by disseminating the message as widely as possible, including the LUX * Resorts and Hotels, and other businesses, which have shared the message on their Facebook page.

Besides, Rennell, Innodis, Maureva, NinetyEast Financial, Hyphen, Samsung, ABC, CAYS Associates, Ground2Air IBL, and The Nail Lounge, are some companies that participated in the project.

The stage will be set for the next phase of the project in a few weeks when Magna Carta Reputation Management Consultants Mauritius will use the money raised in the campaign, with the participation of everyone, to buy food, drink and clothing for the homeless and needy, and share the story on their Facebook page.

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