Mauritius courts Indian tourists
The island economy faces tough competition from Dubai, which is also wooing the wedding and honeymoon segment from India, currently its second biggest source market. (Image: Mauritius Attractions)
Mauritius is stepping up its pursuit of the Indian market, with the weddings segment among others being courted by the island nation.
The tourism major recently won the World Travel Award for world’s leading honeymoon destination and is sharpening its focus on the weddings and honeymoons tourist base.
Moreover, diversifying its tourism base is the need of the hour for the world-class destination, as its traditional visitors from Europe are still only gradually recovering from the hard-hitting recession.
Vijaye Haulder, deputy director, Mauritius Tourism Promotion Authority (MTPA), noted that every year around 10,000 weddings take place in Mauritius, out of which only a few are Indian ceremonies.
Currently, 10 per cent of overall arrivals from India comprise of MICE (meetings, incentives, conventions and exhibitions) travelers and the island economy is eying a significant increase in these numbers, he added.
He emphasized that the MTPA was focusing on non-metro Indian cities to increase wedding and MICE arrivals.
Moreover, he stated that there was much scope for increasing the golfing clientele from the Asian subcontinent as Mauritius receives 50,000 golfers annually, of which India comprises an insignificant number.
Last month, MTPA organised road shows in Bengaluru, Mumbai and New Delhi, in which 15 suppliers from Mauritius participated to promote their offerings in the wedding and MICE domains.
Haulder stated that MTPA was educating partners about the incentives the organization gives to MICE organisers on group travel of minimum 100 people and were also in talks with Air Mauritius to increase flight frequencies.
Last year 46,000 Indians travelled to Mauritius while 45,000 Indian arrivals were recorded from January to October this year. Official data has set expectations of 60,000 Indian arrivals by end-2013 and a 10 per cent growth target for 2014.
However, the island economy faces tough competition from Dubai, which is also wooing the wedding and honeymoon segment from India, currently its second biggest source market.
Dubai’s Department of Tourism and Commerce Marketing (DTCM) has been conducting a series of road shows in major Indian cities, spurred on by 15.8 percent year-on-year growth in the first half of 2013 from India,
In November, a 22-member Dubai delegation interacted with over 1,000 travel consultants and wedding planners in Chennai, Mumbai and New Delhi.
Source: TTG Asia