Mauritius declared ‘Next travel destination’ at China Travel Awards 2013
In a big boost to the island nation, famed for its picturesque beaches and world-class hospitality, Mauritius was awarded the ‘Next Travel Destination’ award by the Travel and Leisure magazine at the China Travel Awards 2013 held in Shanghai recently. (Image: telegraph.co.uk)
In a big boost to the island nation, famed for its picturesque beaches and world-class hospitality, Mauritius was awarded the ‘Next Travel Destination’ award by the Travel and Leisure magazine at the China Travel Awards 2013 held in Shanghai recently.
The five holiday destinations identified as the most popular tourist spots by the Travel and Leisure magazine are Mauritius, New Zealand, Spain, South Africa and Norway. It may be noted that Mauritius was the only resort destination voted in this category.
The jury comprised professionals in the tourism industry in China, the director of Travel and Leisure magazine and the general public. About 400 participants from around the world, including hotels and airlines among others, were nominated for the prestigious travel awards.
The Mauritius Tourism Promotion Authority, together with its hotel partners, tour operators and especially the Air Mauritius Tourist Office, has implemented several promotional campaigns in China.
Karl Mootoosamy, director, MTPA, noted that the award was the result of dynamic campaigns that Air Mauritius has implemented since last year, boosted by the financial support and commitment of the government’s policy of diversification.
He also added that intense and aggressive promotions are underway in different cities of China and that expected tourist arrivals for 2014 looked extremely positive.
Mootoosamy noted that together with their partners and Air Mauritius, a lot of emphasis had been placed on targeted segments including honeymoons and honeymoon, family and golf. And, the focus is paying off with the shooting of three Chinese films already underway in Mauritius and two more planned for 2014.
Till date, 30,419 Chinese tourists have visited Mauritius in 2013, representing an impressive increase of 97.1% compared to the same period in 2012.
Source: Mauritius Tourism Promotion Authority