Mauritius eyes Indian trade industry with online training programme
Mauritius reaches out to Indian tourists with an online training and certification platform for Indian travel agents (Source: http://en.indian-ocean-times.com)
To tap into the growing tourism market in India, Mauritius Tourism Promotion Authority (MTPA) launched the Mauritius Grand Master – an online training programme – for Indian trade representatives this week.
It is for the first time that the island nation will conduct an online training and certificate programme in India. MTPA expects to reach out to frontline, sales and travel trade across the nation in the first phase of the Mauritius Grand Master (MGM).
Karl Mootoosamy, Director, MTPA, said that the programme would help build, grow and maintain a strong and comprehensive network of Mauritius ‘Travel Specialists’ who could then promote Mauritius to attract more visitors. The online training programme would enable trade with increased knowledge about the destination and introduce innovative itinerary for Mauritius, he added.
According to the MTPA India office, the training programme will have seven modules and participants need to score at least 80 percent in each module to proceed to the next level. Participants get three attempts to clear each module. Once the participant clears all modules and becomes a Mauritius Grand Master, the certificate will be sent to his registered address.
This programme is customised for the Indian audience and is also convenient for the agent as it is accessible online. This programme offers the agent flexibility as he can complete it as per his convenience. Participation in this programme is ultimately expected to enhance the agent’s confidence in selling Mauritius as a world-class destination to an Indian tourist.
While the primary objective is to increase awareness and knowledge of Mauritius as a tourist destination among Indian travel representatives, it will also help boost an agent’s base by adding Mauritius to the array of destinations he can promote.
Finally, it will also act as a conduit for Mauritius tourism products to reach the front line staff actually dealing with end consumers, culminating in an increasing network of Indian travel agents promoting the island, well known for its beautiful beaches and world-class resorts.
Source: India Tourism Review