Mauritius’ LUX* Resorts & Hotels sees profits grow year-on-year
The Mauritius hospitality major also registered a rise in revenues by 12% to Rs 4.2 billion, mainly spurred by the Mauritius properties, whose turnover rose 13.9% to Rs 2.05 billion. (Image: Cecilia Samoisi)
LUX* Resorts & Hotels officially presented its financial results for the year ended June 30, 2014, at its flagship property LUX* Belle Mare yesterday, September 29, 2014, announcing a rise in group profits by 162.6% to Rs 271.3 million compared to Rs 103.3 million in the year-ago period.
In another boost to the bottom-line, Tamassa hotel, an associate of LUX*, posted a profit for the first time since opening in December 2008, contributing Rs 263,000 in profits compared to a loss of Rs 12 million last year.
Occupancy for the year was 72%, up by 4% points on last year and resulted in an increase in Rev PAR (Room Revenue per Available Room) of 12%.
Accordingly, the Mauritius hospitality major also registered a rise in revenues by 12% to Rs 4.2 billion, mainly spurred by the Mauritius properties, whose turnover rose 13.9% to Rs 2.05 billion.
However, Reunion Island disappointed, registering only Rs 788.5 million in segmental revenues and showing a loss of Rs 7.2 million, against Rs 6.3 million in profits last year.
“The reason why Reunion is not performing as well as Mauritius, is because France continue to be a major market for our sister island and this has an adverse impact as tourist footfalls from France to Reunion are on the decline,” Chief Executive Officer of Lux* Resorts & Hotels, Paul Jones, said.
Tourist arrivals to Mauritius for the financial year ended June 30, 2014 had, for their part, increased by 4.35 % to 1,012,139, although France – the number one source market for both Mauritius and Reunion – decreased footfalls by 3.8%.
However, the fall in the French market was compensated by the increase in arrivals from UK and Germany which grew by 11% and 5.2% respectively.
Arrivals from Asia went up by 27.8% to 149,623 mainly due to the increase in arrivals from China which doubled from 28,342 last year to 56,761 this year. India also performed satisfactorily, with arrivals rising 1.6% to reach 58,591.
The Maldives continue to perform very well with a 12% increase in tourist arrivals over last year to reach 1,168,925, while the Chinese market, which contributes 31% of the total arrivals, increased footfalls by 28% to 360,449.
And, the Chinese market is becoming a very important market for the Mauritius hospitality major with approximately 10% of its client base hailing from China.
“Our new strategy is to encourage more and more Chinese guests to live and breathe the experience of our hotels,” Paul Jones said.
“For that, we are making the necessary adjustments, such as training our staff so that they put our Chinese clientele at ease in their mother tongue, as also serve them the food they usually consume so that they do not need to change their eating habits,” he added.
Paul Jones also thanked Air Mauritius for its tourist-friendly strategy of increasing flights from China, pointing out that it would reap huge benefits for the Mauritius tourism sector.
Julian Hagger, Chief Sales and Marketing Officer of LUX* Resorts & Hotels, remarked that “even though tour operators and travel agencies continue to play a major role in Mauritius tourism, both offline and online, we have been able to notice a change over the past three years with people being more at ease booking their tickets either through the hotel or directly at the airport.”
Finally, in an attempt to reposition Mauritius as the “IN PLACE” to go in the Indian Ocean, LUX* aims to start a new campaign soon to generate greater awareness on the LUX* brand in Mauritius.
“For us, LUX* Belle Mare is not only a hotel but an entire experience which will change the very concept of hospitality in Mauritius. Thus, our aim in repositioning the brand is to achieve more that we have already,” emphasized Paul Jones.
“And, the strength of our current achievements can easily be seen in the consistent growth of our profit margin year-on-year,” the CEO concluded.
- By Cecilia Samoisi