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AfricaMoney | August 20, 2017

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Mauritius sees Indian tourist arrivals increase by 7% in 2014

Mauritius sees Indian tourist arrivals increase by 7% in 2014

The combined strength of Indian tourists who visited Mauritius in 2014 comes to 61,200, according to the latest figures released by the Mauritius Tourism Promotion Authority. (Image: www.prlog.org)

Mauritius has witnessed an an increase of nearly 7% in Indian tourist arrivals to its shores in 2014, compared to 2013. This brings the total Indian tourists who visited Mauritius to 61,200, according to the latest figures released by the Mauritius Tourism Promotion Authority (MTPA).

In this context, a special note may be made of the efforts of Om Tourism, an India-based company responsible for achieving increased market visitation and revenues from the source market in the tourist industry.

Sanjay Sondhi, the CEO of Om Tourism, said, “This rise in footfalls from India is attributed to a focused strategy established by the company. Om Tourism focused on innovative marketing strategies in 2014, like multi-city shows, trade and media familiarization trips, and agents seminars.”

“Considering that OM Tourism was appointed as a representative office from March 2014, the growth from March to December is nine per cent as compared to the corresponding period in 2013,” he added.

“MTPA India showed a consistent presence in travel and wedding shows, golf and polo events. We have a clear vision in mind are looking forward to an even better 2015,” he concluded.

All in all, the company has succeeded in creating effective awareness of Mauritius as a desirable tourist destination for the Indian traveller and has successfully placed Mauritius on the Indian tourist’s map as an attractive tourist destination.

Vivek Anand, the country manager for MTPA India, said, “India is one of the most important tourism source markets for Mauritius. Last year was a very satisfying year in terms of achieving our targets. We have surpassed our target of five per cent and reached a remarkable growth figure of nine per cent which is very good considering this was the first year of our representation.”

“Apart from new visitors, we aim to get repeat travelers to the destination. Some activities such as Sea Kart and Rum tasting are relatively new experiences that this pristine island has on offer. Our marketing activities in 2015 will revolve around luxury, destination weddings, MICE, adventure activities and golf,” Anand added.

In conclusion, it is important to note the rising importance of Asia as a region for Mauritius tourism as 158,361 tourists were registered from Asia between January and December 2014, an increase of 19.5% compared to 132,554 in 2013. And, within the region, it is China and India that represented the main Asian source markets for Mauritius tourism in 2014.

Source: Financial Express, Travel Biz Monitor

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