Mauritius set to conquer bigger share of textile market in South Africa
Mauritian manufacturers will participate in the Source Africa fair over 9 to 11 June, which serves as a platform that brings together industry leaders and decision makers from across Africa, Europe and the United States providing opportunities for buyers, manufacturers, suppliers and service providers to network under one roof. (Image: Govmu.org)
Enterprise Mauritius, the National Trade Promotion Agency, is leading an important delegation of Mauritian manufacturers of textile, apparels, accessories and footwear to Source Africa International Trade Fair from 9 to 11 June 2015 at the Cape Town International Convention Centre, South Africa.
Source Africa is the most prestigious fair in the continent attracting participants from 19 African countries. The Trade Expo will bring together industry leaders and decision makers from across Africa, Europe and the United States providing opportunities for buyers, manufacturers, suppliers and service providers to network under one roof.
For the third consecutive year, Mauritius will be the prime participating country with a delegation of 42 Mauritian manufacturers headed by Arvind Radhakrishna, the Chief Executive Officer of Enterprise Mauritius.
The delegation will consist of 36 Textile and Apparel, two footwear and four accessories companies which have successfully penetrated the South African market over the years.
Source Africa is a platform that offers Mauritius an opportunity to consolidate its position as a reliable sourcing destination for apparel and accessories products. Enterprise Mauritius will also organise a Mauritius Fashion Show with the Fashion and Design Institute as the lead partner.
“It is important for Mauritius to be branded as a reference point in the regional market when it comes to manufacturing of apparel products and this goes in line with the government’s vision to sow the seeds for the development of a fashion industry”, points out M Arvind Radhakrishna.
Mauritius has successfully diversified to South Africa with total exports of Rs 4.6 billion of textile and apparel products in 2014, with the challenge now being to increase both volume and export sales on this market.
Furthermore, buyers from USA and Europe will be also be visiting the fair. Hence, Mauritian participants will have the opportunity to develop business relationships and secure orders. Enterprise Mauritius is coordinating all promotion actions and will ensure that Mauritius remains on top of the mind recall for South Africa buyers.
About Source Africa 2015
Source Africa 2015 will include a two-day trade exhibition, African country pavilions, international business seminars, Enterprise Mauritius Fashion Show and cocktail receptions. The two main objectives of the trade show are to promote African made textiles, garments and footwear to international and African buyers as well as boost intra-regional trade between African countries.
The trade show encourages African buyers and manufacturers to do business with each other and capitalise on tariff advantages and shorter distances to market.