Microsoft and Mauritius musician Eric Triton join hands for intellectual property campaign
The World Intellectual Property Day, to be celebrated on April 26th, marks an occasion for governments, companies and consumers to become aware of the importance of protecting intellectual property rights. (Image: World Intellectual Property Organization)
As a precursor to the World Intellectual Property Day, which will take place on April 26th, Microsoft has launched a campaign to popularise the concept of intellectual property, starting today and covering the Indian Ocean Islands and the French Pacific.
The theme chosen by the tech giant for this year’s campaign is ‘Movies: A global passion’.
“The fight against software hacking is far from over, but we can all contribute to strengthen the protection of intellectual property for the benefit of all creators,” said Vincent Bourelly, Channel Sales Lead, Microsoft, Indian Ocean Islands and French Pacific.
“This year, we wanted to explain to members of the public what artists have to face to make a living, and show to what extent creativity and the protection of the intellectual property are connected, where one cannot exist without the other,” he said.
Also, Bourelly commented on possible threats to customers and companies from viruses and spyware in pirated software. This, in turn, could be expected to make them vulnerable to malicious attacks such as hacking.
“Besides, it is our duty to warn consumers and companies on the known risks that they can encounter because of the dangerous viruses and spyware which often accompany imitated and pirated software,” he added.
It is in this context that Microsoft and famed Mauritian bluesman Eric Triton joined hands to defend a common cause – intellectual property rights – through a movie-testimony produced by JNM Videos.
This movie of seven minutes where the singer and composer-songwriter Eric Triton tells his experience with regard to intellectual property rights will be launched this April 25th.
While waiting for D-day, extracts of the video will be put on the Facebook page of Microsoft Indian Ocean Islands. Incidentally, the first extract of this documentary, based in ‘Bambous Virieux’ Mauritius, will be released tomorrow.
“The failure to respect intellectual rights shows lack of respect for the artist. As a committed singer, it is important for me to join this kind of campaign, so that artists and their creations are protected and respected,” Eric Triton said.
The respect of rights contributes to establish a favourable environment to the creation of intellectual properties, which is essential to stimulate innovation.
An environment that is conducive to authentic software also strengthens consumer protection and company welfare by allowing them to feel safe because they avoid the risks attached to pirated software.
The cinematographic industry, which is a hub for millions of spectators and hundreds of thousands of employees, holds an important place in the world.
The expansion of this industry depends strongly on the conservation of the creativity and originality of film-makers, producers, scriptwriters and actors.
This is also true for authors, composers, painters, fashion designers, inventors and software developers, among others. They are ever under the threat of piracy from counterfeiters who copy their work and benefit from it.
The World Intellectual Property Day marks an occasion for governments, companies and consumers to become aware of the importance of protecting intellectual property rights.