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AfricaMoney | August 23, 2017

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Microsoft and Mauritius musician Eric Triton join hands for intellectual property campaign

Microsoft and Mauritius musician Eric Triton join hands for intellectual property campaign

The World Intellectual Property Day, to be celebrated on April 26th, marks an occasion for governments, companies and consumers to become aware of the importance of protecting intellectual property rights. (Image: World Intellectual Property Organization)

As a precursor to the World Intellectual Property Day, which will take place on April 26th, Microsoft has launched a campaign to popularise the concept of intellectual property, starting today and covering the Indian Ocean Islands and the French Pacific.

The theme chosen by the tech giant for this year’s campaign is ‘Movies: A global passion’.

“The fight against software hacking is far from over, but we can all contribute to strengthen the protection of intellectual property for the benefit of all creators,” said Vincent Bourelly, Channel Sales Lead, Microsoft, Indian Ocean Islands and French Pacific.

“This year, we wanted to explain to members of the public what artists have to face to make a living, and show to what extent creativity and the protection of the intellectual property are connected, where one cannot exist without the other,” he said.

Also, Bourelly commented on possible threats to customers and companies from viruses and spyware in pirated software. This, in turn, could be expected to make them vulnerable to malicious attacks such as hacking.

“Besides, it is our duty to warn consumers and companies on the known risks that they can encounter because of the dangerous viruses and spyware which often accompany imitated and pirated software,” he added.

It is in this context that Microsoft and famed Mauritian bluesman Eric Triton joined hands to defend a common cause – intellectual property rights – through a movie-testimony produced by JNM Videos.

This movie of seven minutes where the singer and composer-songwriter Eric Triton tells his experience with regard to intellectual property rights will be launched this April 25th.

While waiting for D-day, extracts of the video will be put on the Facebook page of Microsoft Indian Ocean Islands. Incidentally, the first extract of this documentary, based in ‘Bambous Virieux’ Mauritius, will be released tomorrow.

“The failure to respect intellectual rights shows lack of respect for the artist. As a committed singer, it is important for me to join this kind of campaign, so that artists and their creations are protected and respected,” Eric Triton said.

The respect of rights contributes to establish a favourable environment to the creation of intellectual properties, which is essential to stimulate innovation.

An environment that is conducive to authentic software also strengthens consumer protection and company welfare by allowing them to feel safe because they avoid the risks attached to pirated software.

The cinematographic industry, which is a hub for millions of spectators and hundreds of thousands of employees, holds an important place in the world.

The expansion of this industry depends strongly on the conservation of the creativity and originality of film-makers, producers, scriptwriters and actors.

This is also true for authors, composers, painters, fashion designers, inventors and software developers, among others. They are ever under the threat of piracy from counterfeiters who copy their work and benefit from it.

The World Intellectual Property Day marks an occasion for governments, companies and consumers to become aware of the importance of protecting intellectual property rights.

Comments

  1. Ajay R RAMJATAN

    What on earth does the word hacking have to do with this? Commercial software piracy and copyright infringement on a commercial scale hurts the industry. This word is being hijacked to mean anything these days. Hackers built the protocols that the internet is running upon.

  2. AfricaMoney

    Hi! Thanks for your comment. Incidentally, while the use of the term ‘hacker’ to refer to someone who enjoys playful cleverness, or exploring the limits of what is possible, is most often applied to computer programmers, it is sometimes used for people who apply the same attitude to other fields. It has already been used to indicate copyright infringement for musical compositions. For instance, Richard Stallman describes the silent composition 4′33″ by John Cage and the 14th century palindromic three-part piece “Ma Fin Est Mon Commencement” by Guillaume de Machaut as hacks. (https://stallman.org/articles/on-hacking.html)

    • Ajay R RAMJATAN

      Thanks for the reply. However the better word suited for the wilful commercial infringement of copyrighted software is piracy. Using hacking in this context only achieves in reinforcing the association of the word hacking with an illegal act.

      Guillaume de Machaut’s work and Cage’s silent score are not examples of copyright infringement. de Machaut’s score as I understand it is a palindrome, which is a clever musical score hack but not an infringement on another composer’s work. Cage’s work is just a silent piece. No copyright infringement here either.

      • AfricaMoney

        Hi! Thanks for getting back to us. There appears to be a difference of opinion between your perception of hacking and that of our publication. In AfricaMoney’s view, hacking involves taking an existing premise to an extreme limit and hackers are known to have little respect for rules. This leads to the conclusion that hacking is, by and large, an illegal act. Regarding Guillaume de Machaut’s work and Cage’s silent score, the term copyright infringement has been used to indicate a lack of attribution or giving credit to the source for ‘tweaking’ an original composition. In the modern world, the act would amount to a copyright infringement since musical scores are protected by copyright laws in today’s IP conscious world.

        • Ajay R RAMJATAN

          Hi,

          de Machaut’s work was his own creation. Being his own work, he can’t really attribute credits to someone else. It would be copyright infringement, if someone from his time made copies of his score. Same for Cage’s silent musical piece (can we really call silence music? :) ) Making an unauthorised copy of someone’s copyrighted protected work is copyright infringement, I quite agree. However it is also unfair to associate hacking with copyright infringement. Piracy is a much more suited word because there it already refers to something prohibited under law. If publications like yours keep associating hacking with an illegal act, it will only reinforce the idea that hacking is automatically an illegal act.

  3. AfricaMoney

    Tongue-in-cheek: With respect to this thread of comments, silence is sometimes the sweetest music!
    On a serious note, hacking is generally perceived as an illegal act and changing this perception would necessarily involve hackers using their skills to benefit society. If you can mail us in with any such instances, our publication would be only too happy to bring such examples to light.
    Thanks for an interesting and enlightening discussion and do keep writing in with your views!

  4. Ajay R RAMJATAN

    Question: were the people quoted for the article actually used the word hacking or the word hacking was chosen by AfricaMoney as a translation?

    Since you quoted Stallman’s “About Hacking” page earlier, Stallman is one example of a hacker. He worked at MIT where the word hacker was originally coined. Stallman is the architect of the Free Software Foundation and the idea that users should not be restricted in their freedoms of use of software. He wrote several pieces of software, one of them being a free implementation of a C compiler which is today used on millions of systems all around the world, perhaps even this server :-)

    If that’s not convincing, there’s always the two Steves behind Apple, Jobs and Wozniak, both skilled hackers who built a computer from scratch in a garage. Can hackers go bad and make illegal and immoral use of their skill? Of course. There is Kevin Mitnick, to mention the most famous example. However the act of hacking in itself is not an illegal act. Which is why I believe the most accurate word to use to refer to commercial copyright infringement is piracy because that word only evokes what is negative.

    Thanks for reading and best regards from Mauritius.

  5. AfricaMoney

    To reply to your query, both hacking and piracy were offered up in the article as translations for the quote, and the term ‘hacking’ was chosen in particular as it has a software connotation as well. Given that Microsoft is leading this IP campaign, the term has a dual significance from the perspective of the tech giant. As the article mentions:
    Quote
    “Besides, it is our duty to warn consumers and companies on the known risks that they can encounter because of the dangerous viruses and spyware which often accompany imitated and pirated software,” he added.
    Unquote
    Thus, both the terms ‘pirated’ and ‘hacking’ have been used, to connote the use of technology in the wrong manner.
    Unfortunately, for every one Stallman, Steve Jobs or Steve Wozniak (and incidentally even Tim Berners-Lee, the inventor of the World Wide Web) there are dozens of ‘Black Hat’ hackers making the headlines for the wrong reasons. Just to take the case of the Syrian Electronic Army (SEA), one of their especially notorious attack on the Associated Press news agency, in which tweets falsely claimed the White House had been bombed and President Barack Obama injured, led to a US$136.5 billion dip on the S&P 500 index on 23 April 2013.
    As long as such destructive groups of hackers abound, and have negative repercussions on the global economy, it is difficult to use the term with a positive connotation.
    Having said this, ‘one man’s terrorist is another man’s freedom fighter’, so it is best to agree to disagree on topics where views are so widely divergent.

  6. Ajay R RAMJATAN

    All right. Your publication. Your rules. On my side, I’ll be a busy bee spreading the information that hacking is not necessarily a bad thing and attempting to reclaim the usage of the word for its true sense.

    Regards

  7. Ashley Babajee

    Interesting !! i agree with Ajay while not disagreeing with Africa Money.
    Unfortunately the word ‘hacking’ is used interchangeably with cracking, both are different. Both the activities are carried on with different objectives.
    In hacking, the attempt is to create something while in cracking the primary motive is to destroy something.
    I use the word ‘hacker and cracker ‘ to differentiate but as we have ‘ white & black hats hacker ‘ ,sometime non-IT people finds it easier just to refer all of them as ‘ Hacker’ .
    So Africa Money you could have mentioned which specific type of ‘Hacking or Hackers’ ,as Ajay mentioned “Hacking is not necessarily a bad thing ”

    Best Regards

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