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AfricaMoney | September 22, 2017

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Maurice Publicité Ogilvy & Mather Ignite contest scouts out young & creative digital talent in Mauritius

Maurice Publicité Ogilvy & Mather Ignite contest scouts out young & creative digital talent in Mauritius

Maurice Publicité Ogilvy and Mather organised the second edition of the Ignite competition where Wenda Soobrayen of the Charles Telfair Institute secured first place in the best graphics design project category.(Image: Company)

Maurice Publicité Ogilvy and Mather has yet again shown its support for Mauritian creativity by hosting the 2015 edition of the Ignite competition and rewarding the top three candidates under its aegis.

This communication agency, both a pioneer on the island and one of its biggest, rewarded the three candidates who are graphics design students.

This event is an attractive avenue for the young participants as the prize winners of this competition get to boost their career opportunities in an increasingly competitive world.

The final project at the end of their studies was adjudged by the jury, which finally granted first place to Wenda Soobrayen of Charles Telfair Institute (CTI). The winner of this edition follows in the footsteps of Imran Jhummun, who grabbed top honours in the first edition of the competition, held in 2013.

Wenda Soobrayen received a mini iPad at the hands of Maurice Publicité Ogilvy and Mather. Besides, the agency also rewarded the second and third winners, namely Brandon Monneron and Eyshreena Chooramun, also hailing from CTI, with a Bose audio headset and a Polaroid Fujifilm camera respectively.

The Ignite trophy was duly handed over to CTI authorities.

Besides the individual prizes and trophy, these talented graphic designers will also benefit from a three-month long paid internship at Ogilvy and Mather.

The jury president, André Hansen, Creative Director of Ogilvy Health World Johannesburg, and Jean-Jacques de Robillard, managing director of Maurice Publicité  Ogilvy and Mather, revealed the names of the three best candidates, in the presence of several participants.

Ignite is a creative competition in the graphics design space which unearths Mauritian talent that can serve the high requirements of the graphics domain in the professional world.

The competition was open to students from the departments of graphics design at CTI, University of Mauritius and Fashion and Design Institute, who submitted their final works at the end of their studies to the jury of Maurice Publicité  Ogilvy and Mather.

Since 1996, Mauritius has enjoyed the expertise of one of the leading communication groups across the world:Maurice Publicité  Ogilvy and Mather. The Mauritian agency also benefits from the additional expertise, the professional tools, the technologies and the global network of Ogilvy and Mather.

“We welcome the participation and the keen interest displayed by the three institutes in our competition, Ignite. After the success of the first edition in 2013, we wanted to reprise the event this year. This competition is a real eye-opener that allows students hailing from fashion and design institutes in Mauritius to showcase their creativity,” says Jean-Jacques de Robillard.

He added, “Our agency is one of leaders in the communication sector in Mauritius, with a regional and international network serviced through our partner, Ogilvy and Mather. We see the potential of Mauritians to evolve in the best agencies and are eager to highlight this potential. Thus, it is essential for us to encourage and reward creative young people, who can be a source of essential skills for the sector we operate in.”

“Moreover,  the three winners of Ignite 2013 are employed by our agency and by our subsidiary Tryangle, specialized in digital communication,” he concluded.

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