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AfricaMoney | June 22, 2017

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Phoenix Beverages launches ‘Share a Coke’ campaign in Mauritius

Phoenix Beverages launches ‘Share a Coke’ campaign in Mauritius

In a world where the virtual dimension is becoming increasingly real, where communication is done ‘face to face’ but by interposed screen, and where the notion of sharing is often reduced to a simple click, Coca-Cola’s “Share a Coke” campaign launched by Phoenix Beverages in Mauritius allows consumers to offer a personalized bottle or can to their special ones.(Image: Company)

Phoenix Beverages launched the “Share a Coke” campaign that targets the marketing of 500 ml bottles, displaying over 300 of the most common first names in Mauritius, and of 330 ml cans carrying the names of mum, dad and loved ones.

Already available at all points of sale on the island, Mauritians can offer loved ones a Coca-Cola displaying the first name of a friend, colleague or spouse on the label!

In a world where the virtual dimension is becoming increasingly real, where communication is done ‘face to face’ but by interposed screen, and where the notion of sharing is often reduced to a simple click, Coca-Cola’s “Share a Coke” campaign allows consumers to offer a personalized bottle or can to their special ones.

“Share a Coke” comes as an innovation to Mauritius, where Mauritians will get the opportunity to buy a Coca-Cola bearing the name of someone they appreciate and to offer the person the same as a token of appreciation.

“This may look like a simple gesture, but it is rooted in emotions that run deep,” explained Patrice Sheik Bajeet, Senior Manager – Marketing, at Phoenix Beverages Ltd.

“In the twenty-first century where communication is extremely short-lived, Coca-Cola comes to help people transform their special moments into unforgettable ones. Indeed, whether it is for the person who will choose to offer a Coke to another out of affection or generosity, or the one who is at the receiving end of this touching gesture, the action promises to be memorable.”

Under this campaign, across the island’s cities and villages over the next few weeks and months, all Mauritians can offer their fellow countrymen a sip of happiness, transforming these cans and bottles into collectors’ items.

The “Share a Coke” concept goes back to 2011 in Australia, where, for the first time, the campaign was launched, centering on the sale of bottled and canned Cokes displaying specific names.

The campaign was successful among Australians, and other countries followed suit, making ‘Share a Coke’ a global phenomenon.”Through this campaign, Phoenix Beverages and Coca-Cola Company prove their capacity for innovation, and confirm their role of leading players in the beverages market in Mauritius. Indeed, both companies synergized their imagination and technical expertise to execute such an ambitious campaign,” said Valerie Rochecouste, Marketing Manager of Coca-Cola, Indian Ocean.

“We also demonstrate our proximity to our consumers who are always in search of such innovative projects that allow them to add a human touch to otherwise impersonal communication,” she concluded.

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