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AfricaMoney | July 25, 2017

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Phoenix Beverages promotes young Mauritian talent with Malta Guinness Street Dance

Phoenix Beverages promotes young Mauritian talent with Malta Guinness Street Dance

Winners of the Malta Guinness Street Dance will have the privilege of attending the Hip hop dance championship in France, which is a widely-appreciated initiative of Phoenix Beverages to promote amateur talent in Mauritius. (Image: Company)

Mauritius beverages major Phoenix Beverages Ltd, which represents the Malta Guinness brand on the island, has offered Malta Guinness Street Dance winners the opportunity to attend the prestigious Hip hop dance championship in France to demonstrate the company’s commitment towards promoting young talent in Mauritius.

HHI-FR will be held for the very first time in Paris, on May 23, 2015andMalta Guinness Street Dance group winners Cyber Step Breakers, represented by Jonathan Richard, Cedrix Baboo and Jean Pierre Leval, as well as solo winner Emmanuel L’ Eveillé,will attend the competition which promises to set the stage on fire.

“Phoenix Beverages wants to value the talents of Mauritians, and through the platform, Malta Guinness Street dance, our passionate young people were able to demonstrate what they are capable of. Malta Guinness was chosen as the sponsor of this competition since it is a youngster’s drink and stands for strength, energy and vitality. The winners will now have the opportunity to witness the first level of Hip-hop on the world stage,” declares Joëlle Constantin Ramen, Senior Brand Manager at Phoenix Beverages.

“The Mauritian winners will have the opportunity, during their stay in Paris, to discover new trends in hip-hop dance. Maybe one day, they will participate in that global competition,” concluded Ramen.

The winners appreciated the initiative of Malta Guinness to offer them the opportunity to witness in the biggest hip hop contest at the international level.

Emmanuel L’ Eveillé, aged 22, has been practicing street dance consistently for eleven years. He said, “Thanks to Malta Guinness, my dream of seeing the best hip-hop dancers of France is coming true.”

For their part, Cyber Step Breakers highlighted:“We look forward to the event. We are certain to learn many things at the international forum, which we can put into practice here.”

Under the Malta Guinness Street Dance program, Mauritian dancers in the age category of 18 and above were provided the opportunity to demonstrate their talent by participating in the Malta Guinness Street Dance in groups or solo.After two rounds of auditions, the final round was held earlier this year on Saturday, 21 February 2015, at the Trianon Shopping Park, with Emmanuel L’Eveilléand Cyber Step Breakers being declared the winners under the solo and group categories respectively.

Street Dance is a popular art form in Mauritius and represents a set of dances developed in various places in everyday life, such as streets, school playgrounds, nightclubs etc.

These dances are frequently born during improvisations in the evenings, encouraged by interaction and contact with the public or with other dancers. Several dance forms can be categorised under street dance, in particular, House Dances, which are US dance styles, which started at nightclubs in Chicago and evolved in New York, as well as the tecktonik.

Established in 2002 and based in Los Angeles, HHI (Hip hop international)has organised several competitions and television programs around modern urban dance forms.

Among the most well known events on the global hip-hop scene are “America’s best dance crew”and “World Hip hop International Championship”, which gather the best Hip-hop groups and dancers around the world every year for an ultimate finale.

After the Hip-hop dance championship in France, the next event will be the HHI World Hip hop Dance Championship final, which will take place from 3 till 9 August 2015 at San Diego, US, in front of 12,000 spectators.

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