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AfricaMoney | June 27, 2017

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SEO evolves with different languages to fit in the marketing world of 2015

SEO evolves with different languages to fit in the marketing world of 2015

SEO ensures it is up to date with the marketing requirement of 2015 by providing solution to bridge language differences, cultural variances and seeps into every aspect of websites and website rankings. (Image: Anglo African)

There is a reason why when, for example, you type “best hotel,” certain hotels come up at the top of Google rankings – to spell it out for the uninitiated, it is all because of Search Engine Optimization (SEO).

SEO is a set of evolving best practices that dictate where a website “ranks” in a search engine based on the website’s key phrases and keywords. Today it is considered something that many marketers, web designers and data miners consider an “American thing”— or at least, an English thing.

However, SEO bridges language differences, cultural variances and seeps into every aspect of websites and website rankings.

 French: TakeLessons

It’s always a good idea to learn the basics of the language your client speaks, whereby  at TakeLessons.com, you can connect with native French speakers in your area for lessons at a studio, in your home, or wherever is convenient for you but there are also  translators who can also help you with pet projects like your SEO needs.

Spanish: MICATA

Spanish is the second most commonly spoken language in the US, so it’s critical that you reach this big demographic. The Mid-America Chapter of the Americans Translators Association offers updated information on translators in your area, and it’s rich with native Spanish speakers – which is especially critical to businesses in key regions where there’s a heavy influx of Spanish speakers such as the Southwest.

Hindi: TransPerfect

TransPerfect features over 4,000 Hindi certified linguists who specialize in everything from business conversation to web content. It is the perfect tool to overcome the challenges of  communication barriers, with India today being considered among one of the upcoming economic giants vis-a-vis the US.

India is a country where there are hundreds of languages and thousands of dialects, but Hindi is considered the national language and many of the other languages/dialects are close enough to Hindi, such that those speakers can understand Hindi basics at least.

So, set to get your business embarked on an SEO journey that best fits the multilingual ethos of your clientele?

 Source: forbes.com

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