Mobile usage skyrockets boots out desktop as most popular digital platform
Mobile internet has overtaken desktop as most popular digital platform, whereby the search giant Google announcing changes in algorithm to prioritize mobile-friendly factors in its mobile search results.(Image:AngloAfrican)
The global leader in digital media analysis, ComScore, has made its official – mobile internet has overtaken desktop computer usage as most popular digital platform.
Everywhere you turn, you are bound to see someone using a mobile device like a smartphone or tablet, where the usage is now much more intensive than simply sending a text message or reading the latest issue of the New York Times.
Mobile usage for a whole range of digital services has rapidly filliped to become another way to consume content over a platform that facilitates the daily life of any individual, where the internet was previously accessed over the desktop.
Over a short timeframe of four years, the consumer has drastically shifted to mobile usage, with smartphone use having zoomed up by almost 400%, while tablets use has soared by 1,721% (see below).
With the ever-increasing use of mobile phones, companies whose websites are not optimized for mobile devices will lag behind. In this context, it may be noted that search giant Google announced its changing algorithm to prioritize mobile-friendly factors in its mobile search results.
To determine if your website is already mobile-friendly — and thus ready for this algorithm update — you can use Google’s mobile-friendly test click here. Simply enter your website’s URL and the analysis will be performed immediately.
If your website comes up as not mobile-friendly, it is high time to do so now, else the ranking of your page on Google will suffer.