Tourism alert: Mauritius bookings for March to December zoom up
The Internationale Tourismus-Börse Berlin (ITB) is currently underway in Germany, and serves to show that tourism in the Indian Ocean region is looking up. (Image: Frankfurt Tourism)
One of the most important tourism trade fairs globally, the Internationale Tourismus-Börse Berlin (ITB) is currently underway in Germany, and serves to show that tourism in the Indian Ocean region is looking up.
The ITB is an important occasion to establish tourism trends in the Indian Ocean region and to assess the demand for such bookings from the German market.
And, the Indian Ocean region relies a lot on the German market as Germany represented the second largest tourism source market for a majority of the Vanilla Islands.
While France remained the primary source market and was estimated to account for 30.4% of all international arrivals, Germany followed close on its heels with 9.2% of all international arrivals in 2013.
The fact that arrivals for January and February 2014 made a net progression of over 5% compared to the same period of 2013 where there was a slight decrease of 3%, shows that 2014 can be expected to be a good year for Indian Ocean tourism.
A majority of the Vanilla Islands member states have registered a global upward trend of over 20% in booking orders for arrivals between March and December 2014.
While the growth trend is powered mainly by Mauritius with a rise of 34% in bookings between March and December 2014, Maldives with over 19% and Seychelles with over 11% are also fuelling the rise in tourism. Reunion Island also registered a healthy progression of a little more than 2%.
These figures account for more than 50% of tourist arrivals expected for the full year, which indicates a favourable trend for 2014.
These trends have been obtained through series of research and facts collected by Forwardskeys, a research company monitoring all major worldwide reservations systems.
Also at the ITB Berlin, Mauritian Tourism Minister Michael Sik Yuen updated Alain St.Ange, his counterpart in Seychelles, and Pascal Viroleau, the CEO of the Indian Ocean Vanilla Islands, on his meeting in Italy with Costa Cruises.
The Mauritian minister confirmed that two cruise ships of 1,600 passengers would be in the Indian Ocean from January 2015 onwards, offering 14 night cruises around the Vanilla islands and giving a boost to Indian Ocean tourism.
It may be noted that the Vanilla islands comprise Comoros, La Reunion, Madagascar, Maldives, Mauritius, Mayotte and the Seychelles and the Vanilla Island organization has a primary mission to assist the various island member states in their particular tourism boards. It additionally seeks to promote and develop the concept of island-hopping between its member states.