UK looks on as Mauritius dazzles at Fashion Fiesta
Held at the Emirates Stadium in London on April 3 – 4, 2014, the Mauritius Fashion Fiesta attracted high profile buyers of textiles and apparel from UK, other European countries as well as US retail stores and brands based in Europe. (Image: Watchinga)
Mauritius welcomed a select group of UK retailers, buyers, manufacturers to its Fashion Fiesta to promote the island economy as a reliable and preferred sourcing location for textiles and garments.
Held at the Emirates Stadium in London on April 3 – 4, 2014, the Mauritius Fashion Fiesta was organized by Enterprise Mauritius, the national trade promotion organization of the island economy.
Further to last year’s IMF report on growth predictions of advanced economies, it is expected that the UK economy will grow ahead of Germany, Japan and France in the coming decade.
Hence, Enterprise Mauritius positioned itself to take advantage of the growing demand in this market and availed the services of a well-known consultant to connect the right UK and European buyers to participating Mauritian businesses.
The Mauritius Fashion Fiesta attracted high profile buyers of textiles and apparel from UK, other European countries as well as US retail stores and brands based in Europe.
The event received 25 local suppliers among whom featured Nikki Gorrie, a trend forecaster at Compagnie Mauricienne de Textile (CMT) and Amanda Hall, a sales co-coordinator at Wensum Tailoring, which has set up their own factory in Mauritius.
This event was an opportunity for local suppliers to meet a number of customers and connect with potential buyers.
With this initiative, Enterprise Mauritius aims to place Mauritius firmly on the top-of-mind recall for UK and European buyers as well as to position Mauritius as a “reliable sourcing partner” for quality fashion products.
“We are not the biggest player, but we are the most seasoned,” says Dev Chamroo, CEO of Enterprise Mauritius, during the opening ceremony of the Mauritius Fashion Fiesta.
According to Dev Chamroo, there is sufficient production capacity in the island economy to cater to global needs due to the integration and mechanisation of technology in Mauritius textile production.
Large Mauritian production companies have their own factories in India, Bangladesh and Sri Lanka, China and India to enable them to provide flexible offers to their buyers.
Mauritius has four spinning mills, 20 knitting factories and 438 manufacturing companies which produce garments and textiles for the country’s export markets.
Despite the lack of raw materials such as cotton and wool, Mauritius has been manufacturing and producing textiles and garments for over forty years.
“Doing something out of nothing and doing it well is what we are known for. We have developed the textile industry in Mauritius on the basis of adding value,” explains Chamroo.
According to Chairman of Enterprise Mauritius, Amédee Darga, Mauritius is aiming to bring the best quality textiles to buyers to compete with producers in European countries like Italy and France and not by competing at the level of cost or looking at gimmicks like ‘Duty free’ products to enter the market.
“We aim for excellence, for the highest quality and for a solution that gives clients the highest level of satisfaction,” she concluded.
Enterprise Mauritius previously helped to set up the Mauritius fashion council and is currently promoting designs made in Mauritius.